Week 5 Part B: Learning about FaceBook Data Collecting
Facebook has two helpful features for businesses, post reach and post engagement, Post reach is how many people saw a certain post and post engagement is if the viewer actually acts on the post. Engagement meaning if the viewer likes the post, shares it, comments on it or views it. Post reach is important because it helps us determine how our audience is seeing what we post. It can help us learn what works best for us. Post engagement is important because is can tell us a lot about who our audience is. It can help us learn what kind of post resonates with our audience. It can also help us learn what kind of person resonates with our posts and products.
A business can use Facebook for their advantage in many ways. Facebook can help businesses determine who their market is. Who is viewing their product or purchases it. With post reach and post engagement they can also better create their product for their market. Facebook essentially is a great tool to gather data on your businesses consumer.
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