Week 10 Part A: Researching Email Marketing

With "newsletters can be sent weekly, monthly, quarterly, or even twice a year for certain businesses" in mind, I think our business should send out a newsletter twice a year. As of now our business does not send out a newsletter and from what I know, our competitors don't offer newsletters either.

The first newsletter could be at the beginning of the New Year. It could include a simple "Happy New Year" message, wishing al of our clients well. This would start us off with a personal touch that shows our clients we appreciate them. Followed with upcoming holidays we will be providing floral arrangements and deliveries for. Such as, Valentine's Day and Mother's Day. Along with the personal touch this will also promote our business and remind our clients of our upcoming products.

The second newsletter could be during fall, wishing everyone a happy holidays and a reminder of our in home decor services for the holidays. This has the same intent at the first newsletter. A personal touch that shows our clients we appreciate them and  promote our business.