Week 14 Part A: What we Learn from Google Analytics

After reading through Google analytics page, I think the reporting and data activation features would be the most beneficial to our business to check regularly. Reporting is a tool that can help us see and share how customers are interacting with our content. Within the reposting feature there are sub-features. Such as, audience reports, advertising reports and behavior reports. Data activation is the way in which we can have better decision making with Google analytics. Within data activation there is intelligence and anomaly detection, predictive analysis, app notification and remote configs, and audience demographics. Both of these features work well together to help us determine what content is beneficial to our business and what isn't. This can allow us to only post what appeals to our current and prospective clients.